Jodie & Howie were making a luxury milkshake in a bottling plant they built on their farm. They only had limited capacity and approached us to see if we could help fill their growing demand. With our ESL lines, we were also able to provide them with an extended life to their current product.
But business didn’t proceed smoothly at first! We completed trial work with them but capacity was tight so Commercial Director, Will Martin, rang the team to break some bad news - unfortunately his timing couldn’t have been worse because it was the day before their wedding.
Fortunately, the team soon forgave him as Framptons decided to invest in a third bottle line thus creating some headroom on capacity.
It was a challenge to create the right viscosity and suspension of the vanilla seeds in the initial milkshake formulation. Early trials were either too thin or too thick. But we overcame these difficulties and were able to provide a match for the high quality milkshake they were producing, and the Shaken Udder business is growing significantly, powered by Framptons.